I am a Experience designer a /UX developer a Creative Strategist Art Director a Web Designer a Web Developer In my work, I wear many hats, seamlessly navigating between design and development. Collaborating closely with cross-functional teams, I bring ideas to life by shaping thoughtful user experiences, crafting compelling visuals, and building smooth, functional digital products. Whether it’s designing intuitive interfaces, coding responsive front-end solutions, or directing the visual narrative, I’m passionate about turning concepts into meaningful, real-world experiences.
Experiences
UX Developer
HOL Experiences Pte ltd
July 2022 – Current
- Conduct discovery research to understand end-to-end user workflows.
- Collaborate with project teams on research, wireframes, prototypes, and final UI designs.
- Production Lead & Interpretive Designer for Singapore Oceanarium interpretive panels — overseeing creative and technical production from concept to installation.
- Support the development of micro-interactive games and gamification projects for mobile micro-experiences.
- Lead and manage internal IT workflow infrastructure and provide IT support for the team.
Software Consultant, UI/UX
Appxolute Pte ltd
Oct 2021 – Jun 2022
- Planned and implemented new designs for websites and apps, using prototypes for user testing.
- Designed UI/UX and developed websites on WordPress, Joomla, and HTML.
- Conducted user acceptance testing and delivered CMS guides.
- Supported development teams during delivery and improved project flow.
Web Developer
Firstcom Solutions Pte ltd
Sep 2020 – Sep 2021
- Maintained websites and provided UI development feedback.
- Developed sites using Opencart and WordPress.
- Conducted user acceptance testing.
Art Director
Idealworks Design Pte Ltd
Nov 2015 – Sep 2020
- Led the design team in storytelling, brainstorming, and concept development.
- Designed high-quality print materials — booklets, reports, brochures, EDMs, banners.
- Created and developed UI/UX prototypes for websites and mobile apps.
Graphic Designer
Dotplus Communications
Dec 2013 – Oct 2015
- Designed print collateral including booklets, brochures, banners, and marketing materials.
- Collaborated in brainstorming and concept development with the Art Director.
Web and Graphic Designer
SBIT Academy S/B
Feb 2013 – Nov 2013
As a wed designer, my responsibilities include executing creative designs for clients and supporting the marketing and sales efforts of the company. This involves utilizing my skills in HTML to design and develop websites and various marketing materials, including flyers, brochures, student handbooks, and prospectuses. I also support photography and videography efforts to showcase student presentations. I work closely with clients to understand their business goals and objectives, and ensure that all designs align with their vision and meet their standards.
Educations
BSc (Hons) Computer Science
First Class | Oxford Brookes University
2019-2020
Advanced Diploma in IT
Merit | MDIS
2017-2018
Advanced Diploma in Graphic Design
Merit | Tunku Abdul Rahman College
2010-2012
Diploma in Mass Communication
Merit | Tunku Abdul Rahman College
2008-2010
Certification
Skills
- HTML, CSS, Javascript, jQuery, Vscode
- PHP, MYSQL
- WordPress, Joomla
- Adobe Suite (AI, PS, ID, XD)
- Figma, Sketch, Invision
- Miro
- Microsoft Office Suite (Word, Powerpoint, Excel)
- User Experience Design
- User Interface Design
- Product Design
- Visual Design
- User Flow
- Information Architecture
- User Stories and Research
- Wireframes & Prototyping
- Usability Testing
- Interaction Design
- Iterative Design
- Brand Identity & Strategy
- Graphic Design
- Web Design
- Web Development