Metaletics – An Event Organiser’s Solution for Running Campaigns
Metaletics is an innovative app designed for event organizers to create and manage running campaigns. The app aims to provide a comprehensive platform for event organisers to engage participants and reward them for their performance. The app also aims to create brand ambassadors for the event organizers by offering a unique reward system.
Challenge
Small event organizers face significant challenges in organizing and managing running campaigns, such as the lack of a comprehensive app platform to manage the event. The market also lacks gamification-based running apps, making it difficult for event organizers to create an engaging and interactive experience for participants. Furthermore, there is a scarcity of user-oriented apps that can be used to create brand ambassadors.
Ideate
Metaletics was designed to provide event organizers with a platform to plan and manage running campaigns, while also incorporating gamification elements to enhance the participant experience. The app enables participants to track their progress, compete with others, and earn rewards. In addition, the app allows participants to become brand ambassadors, offering them the opportunity to win various benefits, including digital assets like cryptocurrency.
Therefore, The team brainstormed ideas to create an engaging and interactive experience for participants, while incorporating technology and brand values into the experience.
Wireframe and Prototype
The Metaletics team worked on developing an app that would solve the problems faced by event organizers and participants. They brainstormed ideas to create an engaging and interactive experience for users, considering ways to incorporate gamification and user-oriented features into the app. After ideation, the team developed a working prototype of the app, which was tested and refined through multiple iterations.
User test
After developing the prototype, the Metaletics team conducted user testing to gather feedback and make further improvements to the app. Participants were given the opportunity to use the app and provide feedback on the user experience, design, and features. This feedback was used to make further improvements to the app and ensure that it met the needs of both event organisers and participants.
Iterate
Based on the feedback from user testing, the team made improvements and refinements to the app.
Launch
The Metaletics app was a potential solution for event organisers to create a running campaign. It aimed to connect organizers with participants, offering a platform for organizing running events and gamifying the experience. Participants were given the opportunity to become brand ambassadors and win various benefits, including digital assets such as cryptocurrency. The app was designed to address the problems faced by small organizers in finding a platform to host running events and the lack of gamified running apps in the market. The concept was well received and had the potential to disrupt the industry with its innovative approach to event organization and participant engagement.
Key Takeaways
Metaletics was a successful project that solved the problems faced by event organisers and participants. The app helped event organisers plan and manage running campaigns, while also providing participants with a fun and engaging experience. The potential of the app was noticed by investors, who saw its benefits and opportunities for growth. This led to increased interest and investment in the Metaletics team, solidifying its position as a leader in the market.
